Q4 2023 Performance of Top Delivered Meal Kits & Specialty Foods Apps in Australia

As the year wound down, the performance of delivered meal kits and specialty foods applications on Android in Australia presented interesting trends. Data provided by Sensor Tower offers a glimpse into how these apps fared in the fourth quarter of 2023.

HelloFresh: Meal Kit Delivery saw a decrease in downloads from 2.5K in the week of October 23 to roughly 869 in the final week of December. Weekly active users peaked at approximately 50.7K in early October but dipped to around 43.4K by the year's end, indicating a slight decline in engagement over the quarter.

Youfoodz: Custom Meal Plan, despite not generating revenue, experienced a fluctuation in downloads, starting at around 1.9K in late September and dropping to 755 by Christmas week. Unfortunately, data on weekly active users for Youfoodz was not provided.

EveryPlate: Cooking Simplified showed a growth in downloads from 368 to a peak of 954 in late October before falling to 421 by year’s end. The app's weekly active users remained relatively stable, with a slight increase from approximately 12.6K to 13.6K in late October, and then a gradual decline to around 12.3K in the final week of 2023.

My Muscle Chef had a modest presence, with downloads rising from 255 in late September to a high of 641 towards the end of October, then declining to 315 in the last week of December. Unfortunately, no data was available for the app's weekly active users.

Vivino: Buy the Right Wine stood out with its revenue generation, which saw a significant rise from $102 to $383 in mid-December, before settling at $319 in the final week. Downloads for Vivino followed an upward trajectory, increasing from 208 to a high of 671 in mid-December, and active users reflected this growth, peaking at 1.9K in the same period.

For more detailed insights and data on these applications and others within the category, Sensor Tower provides comprehensive analytics and market intelligence.